The home listings site's first-ever Super Bowl . This website uses cookies to improve your experience while you navigate through the website. What makes a place a dream home for one person doesnt necessarily appeal to another. I usually like the Jeff Goldblum/Apartments commercials . Just last month, Apartments.com rolled out a new campaign starring Goldblum, directed by Thor: Ragnarok director Taika Waititi. It's a funny little ad that's not afraid to be a little snarky. Apartments.com began its campaign in 2015 with actor Jeff Goldblum cast as tech company CEO and extraordinaire Brad Bellflower, and it's been wildly successful ever since. The Super Bowl is a prime programming spot for advertisers and in high demand, known for being a massively competitive arena for the world of advertising. Jeff Goldblum is one of Hollywood's most enduring quirky stars, and his popularity seems to be higher than ever with his reach across movies and television and even as a jazz pianist and singer. The ad saw Goldblum commandeer a grand piano as it was being moved up into an apartment, whilst showing off his incredible musical talents. By clicking Accept, you consent to the use of ALL the cookies. The Irrepressible Jeff Goldbluminess of Jeff Goldblum We also use third-party cookies that help us analyze and understand how you use this website. Apartmentologyis your best source for keeping up on the multifamily industry's latest trends, backed by data and insights to help you reach your leasing goals. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Please enter your username or email address to reset your password. Search over 1 million listings including
Jeff Goldblum is back for another Apartments.com (Opens in a new tab) commercial -- only this time he's joined by Lil Wayne and George Washington.. Agency assistant producer:Grace Wang. We are 100% loving Jeff, said Patrick Dodson, vice-president, marketing at Apartments.com. Were doing outdoor, were doing radio. Accept applications, process rent payments online, and sign digital leases all powered on a single platform. Jeff Goldblum as Brad Bellflower in Apartments.com's advertisements. In this session our experts Jay Lybik, Director of Multifamily Analytics, CoStar Group and Dr. Christine Cooper, Managing Director and Chief U.S. Jeffrey Lynn Goldblum (/ o l d b l u m /; born October 22, 1952) is an American actor and musician. Join RangeWater Real Estate, Mill Creek Residential, Apartments.com, and Entrata for an engaging panel session unpacking how to turn high-quality leads into customers. Search over 1 million listings including apartments , houses , condos , and townhomes available for rent. Viewers who were already familiar with Apartments.com's wacky campaign starring Jeff Goldblum as Brad Bellflower, Silicon Valley maverick, may have gottenmore out of this ad than newcomers on Super Bowl Sunday. Learn how your comment data is processed. The advert is well done. in the palm of your hand throughout your rental journey. Jurassic Jeff should have stayed on the internet - where he belongs CoStar Group. Senior project manager: Dawn Burdue. Comas Montgomery Realty & Auction Co., Inc. Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Apartments.com has appropriately made the Jurassic Park actor the center of its 2019 futuristic campaign. Chief creative officer: Joe Baratelli. Once verified, the information you provide will be displayed on our site. Jeff Goldblum's latest role: Apartments.com mastermind - Inman Apartments.com provides unrivaled visibility for its advertisers with an intuitive name, targeted search engine placements, and new emerging media, as well as a responsive website and iOS and Android apps. What does it mean a walk in apartment? - JacAnswers Lindsay Rittenhouse The Time to Win: Grow Your Business by Satisfying Customers Need for Speed, State of the U.S. Visual effects: A52. The Apartments.com network reaches millions of renters across the country, bringing qualified traffic and active tenants to leasing offices. His own stardom has helped us a bunch, said Dodson. ", - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Walk-up apartments can also be multi-bedroom, studio, or efficiency apartments. Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com, WestsideRentals.com, ForRent.com, ForRentUniversity.com, After55.com, and CorporateHousing.com are all part of the Apartments.com network, which is powered by CoStar. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. - 1 day 2 hours ago, Ad Age Video Really Jeffy Goldblum : CommercialsIHate All rights reserved. SNL mocks Mike Pence debate fly with buzzy Jeff Goldblum homage. Advertisers these days know that the best . Goldblum not only stars in a series of four ads, but in social content such as the companys Apartmentagrams and FAAQs, which are Frequently Asked Apartment Questions., Weve probably put together 30 or 40 new social video campaigns leveraging his popularity where we know people are going to share these things, said Dodson, adding that the company did a Kiss Cam parody, using in-cinema and stadium advertising with Goldblum interrupting a guy proposing to his girlfriend. According to Dodson, we love the fact that theres such a following behind Goldblum. Check out a few tips to get started. Jeffrey Lynn Goldblum (born October 22, 1952) is an actor and musician from the United States. In addition, the company will buy on Hulu, Pandora, and Amazon, and make a big investment in podcast advertising. Back in the late-90s, Goldblum starred in a series of short commercials for Apple to promote the iMac, iBook and iMovie feature. Ad Age and Creativity Staff Learn the latest insights on whats new in renter behavior, which trends will stay, what may happen next, and how you can optimize your Apartments.com listing to stand out and engage with prospective renters. Goldblum has featured across the companys socials and streaming spaces, in addition to TV, leading viewers on a futuristic journey to finding apartments, with the companys vice-president Patrick Dodson affirming, we are 100% loving Jeff. However, there are a few basic things most people are searching for. Hollywood actor Jeff Goldblum has starred in multiple advertising campaigns and has featured in commercials for Apple, Toyota, Currys PC World, the Irish Lottery, Menulog and Jeep, among others. He has predominantly made this money from . He actually had a fly in a plastic bag in order to study its movements. Brad Bellflower is the lofty tech CEO-type whos brimming with confidence, ambition, and just the right amount of delusion, and Goldblums quirky and enduring popularity made him the ideal Brad. Also starring, Dick Butkus, Meg Foster, and Paul Sand. Apartments.com: Apartments and Homes for Rent Account director: Jim Sieminski. Who Is The Star In The Apartments.com 'Mars' Commercial? This well-known actor has been a pitchman for the brand for some time, going all the way back to 2019. In a new-ish Apartments.com commercial (a site for which Jeff Goldblum has been the ambassador of for more than a year), he is seen biting right into a bagel along with his commercial co-star. Movin On Up is a celebration of apartment living, said CoStar Group Founder and CEO Andrew Florance. In an interview with People, the 60-year-old award-winning actress looked back on her history in the industrystarting from her first . Necessary cookies are absolutely essential for the website to function properly. By highlighting these things, you can appeal to the most renters. Jeff Goldblum will reprise his character of Brad Bellflower in Apartments.com's Super Bowl commercial. Undoubtedly, this was a year that needed Jeff Goldblum in a succession of expensive designer clothes, cheesing gamely for the camera. Your email address will not be published. Creative director/copywriter: Perrin Anderson. Jeff Goldblum - Other Works - IMDb What are walk-up homes? He pops the cork and sends it flying around the room as he lists amenities -- 12 foot ceilings, modern appliances, in-unit laundry and more! Have you ever wondered how your peers approach their digital marketing strategy? That was early on, and I did not know it was Steve Jobs. Its not clear whether this proposal concerned Goldblum becoming the voice of Siri or an ongoing spokesperson for the company, but sadly the collaboration never came to fruition. The Super Bowl Apartments.com campaign was created by RPA, advertising agency of record for Apartments.com. It seems that the ads have increased Goldblums popularity too. Brad Bellflower, played by Goldblum, is the inventor of the "Apartminternet," which takes viewers on a futuristic voyage to assist them explore living . Downtown demand and rents have roared back in the last year. Find apartments, homes and condos for rent in your area. As the name suggests, a walk-up apartment is a residential space that is located in buildings that have no elevators. Jeff Goldblum's latest role: Apartments.com mastermind. See the spots by clicking on the Creative Works box below. Once you dive into this whole paradigm in looking for an apartment, you will feel like you're changing the world. You'll find your next home, in any style you prefer. #bts #tbt #btstbt, A post shared by Jeff Goldblum (@jeffgoldblum) on Dec 7, 2017 at 12:04pm PST, 2020 Black Sands Media - All Rights Reserved. The internet didnt stop with just Apple and the concept has since been applied to Goldblums Paypal commercials, TV appearances and even some acting scenes. After a final trip through the apartment's central A/C ducts, the cork inexplicably ends up back where it started and Bellflower reminds you that Apartments.com is the "most popular place to find a place.". Celebrity Marketing Creates a Powerful Consumer Connection In the new season of "The World According to Jeff Goldblum," he hunts for Bigfoot at Mount Shasta . When asked which roles he tends to get recognized for, Goldblum replied, As you might expect, its the ones that sold a lot of tickets that I hear about a lot, he confirms. 2016: Super Bowl 50 He was Seth Brundle inDavid Cronenberg's 1986 remake of "The Fly";Jack Bellicec in the 1978 remake of "Invasion of the Bodysnatchers," David Levinson in the "Independence Day" film series and as Dr. Ian Malcolm in "Jurassic Park," "The Lost World:Jurassic Park," "Jurassic Park:Fallen World," and the upcoming "Jurassic Park:Dominion," among many other roles, from New Jersey in "The Adventures of Buckaroo Banzai Across the 8th Dimension" to Mac in "Earth Girls are Easy." Woaah! Required fields are marked *. Required fields are marked *. and
2 mo. Producer:Jay Veal. In the run-up to the autumn release of Thor: Ragnarok, Jeff Goldblum hit the promo track hard, appearing in brightly colored clothes and his trademark thick-rimmed spectacles, sprinkling cheer and goodwill across a generally turd-stained year.And it worked! When the ads come on TV, people really relate to him. By Dennis Tang. The trio will appear in an ad for Apartments.com, a housing site shelling out $10 million to . "Jurassic Jeff", a stunt by Sky's subscription service Now TV to mark . March 02, 2015. Connect with more than 75 million renters looking for new homes using our comprehensive marketing platform. Text. He pops the cork and sends it flying around the room as he lists amenities -- 12 foot ceilings, modern . LOS ANGELES A national thirty second television spot featuring iconic actor Jeff Goldblum does not appear to actually be spreading awareness of any brand or product, confused viewers have confirmed. (2016). Apartments.com Super Bowl Commercial 2016 - Moving Viewers who were already familiar with Apartments.com's wacky campaign starring Jeff Goldblum as Brad Bellflower, Silicon Valley maverick, may . As the nations No. Stay up-to-date using our tips and guides on rent payments, leasing, management solutions, and more. Jeff Goldblum took the stage in the newest ads for the recently launched Apartments.com 2019 campaign. Who said it? apartments,
Director of photography: Hoyte Van Hoytema. Helping 100 million renters find their perfect fit. Brad Bellflower is a very ambitious as well as ever young personality. Michelle Yeoh has been making rounds both in headlines and award-giving bodies with her performance in the film Everything Everywhere All at Once and her iconic interactions with other celebrities. What it's like Bigfoot hunting with Jeff Goldblum - SFGATE